PRIVAARA
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Handcrafted embroidery, sequins, beadwork, pearls, appliqué and couture embellishments for designers, manufacturers and global buyers.
The Atelier · Mumbai
For over three decades, PRIVAARA has transformed bare cloth into couture surfaces for the world's most discerning fashion houses.
Zardozi laid in real metal, pearls and crystals set by hand, sequins that move like light — every metre is worked entirely by master karigars, then held to an uncompromising global standard.
A trusted B2B partner to fashion houses, manufacturers and exporters across the world.
Maison de Privaara
Ten disciplines of luxury embellishment, each mastered as its own craft.
From single bespoke metres to full production runs, we supply the houses that define luxury.
Worldwide B2B Supply
A global export network delivering couture embellishment to designers, manufacturers and wholesalers across four continents.
Privaara understands light the way a jeweller does. The zardozi they laid for our bridal line moved like liquid gold down the runway.
We sent a single watercolour. What came back was a fabric that felt painted by hand and embroidered by memory. Extraordinary discipline.
Ten thousand beads, not one out of place. Privaara is the only atelier I trust with the pieces that have to be flawless.
From a single bespoke metre to an entire couture collection — request our catalogue or book a consultation with the atelier.